London (UK), May 2013 - Recent megatrends like social, mobile, big data, and cloud are not simply growths drivers for the ICT industry. They dramatically change the way in which companies use information and communication technology to interact with their customers and partners and how they collaborate internally. And they call for a rethinking of business and technology strategies in almost all industries. PAC analysts will discuss these topics in a worldwide webinar on 06 June 6 2013 at 5 PM (CEST).

For ICT services providers, the impact of these developments is significant: The providers that have the ability to act as strategic partners in their clients’ digital transformation processes will significantly climb up the value chain. Others are not perceived as transformation partners; they will run the risk to lose relevance and are likely to fall victim to supplier consolidation processes. 

Due to the importance of this trend for the entire ICT industry, PAC has developed new consulting and marketing offerings in its research cluster "Mobility, Collaboration & Digital".

In this webinar, PAC analysts will discuss the relevance and impact of digital transformation and social collaboration for ICT services providers. They will also present PAC’s new research and consulting offerings on this topic.

Agenda

Digital transformation – The revolution of customer experience (Nicole Dufft)

• PACs definition of digital transformation 
• Digital transformation as a game changer and revenue driver for the IT services industry

Social collaboration – An important enabler for digital transformation (Olivier Rafal)

• PAC’s definition of social collaboration and its impact on customer interaction
• Opportunities and challenges for IT services providers 

PAC offerings to support ICT (services) providers (Andreas Stiehler)

• Market intelligence and consulting
• Content-based marketing and positioning

Q&A

The webinar is free of charge.