"EdTrIn is a content-delivery platform that can provide thousands of learning programmes to millions of learners," said Graeme. "We believe that EdTrIn’s business model is unique within the eLearning market.

"Our medium-term goal is to be servicing the lifetime learning needs of a million people within three years. This means that we’ll be helping these people to manage their learning needs from their early adult years to retirement."

According to Graeme, EdTrIn, which is due to float on the Frankfurt Stock Exchange in the next few weeks, already has agreements in place to deliver education and training materials, via various online-learning technologies to those living in urban and remote areas in the Asia-Pacific region as well as the Middle East.

"Already, the world market for education is $4.4 trillion annually," he said. "That’s more than the world’s total expenditure on armaments and software combined.

"And, with the growth in the world’s population, as well as an increasingly highly competitive global marketplace, there’s every likelihood that this expenditure on education will continue to grow," he added.

Hosted by Geoffrey Conaghan, The Agent-General for Victoria, Australia, the event was intended to encourage the UK’s top eLearning-content producers to become suppliers to EdTrIn. In addition to a presentation by Graeme Coomber, those present also heard from EdTrIn’s head of Global Education and Training Solutions, Dr Abdul Khan; Jim Dickson, its Director of UK Acquisitions, and from David Patterson, a Director of Learning Light, an organisation that advises EdTrIn and helps others to improve their business performance via eLearning and learning technologies.

Drawing on Learning Light’s recent report on some the world’s leading eLearning markets, A Review of the e-learning markets of the UK, EU and China 2014, David Patterson focused on an analysis of the Chinese market, where eLearning is known as "model digital education".

Dr Abdul Khan, a former Assistant Director-General for Communication and Information for the United Nations Educational, Scientific and Cultural Organisation (UNESCO), reminded delegates that although the world is experiencing a technology revolution, we should be conscious of the human dimension of that technology. He concluded that this, in the form of learning and development activities around the world, offered a great many opportunities for EdTrIn and its partners.

Outlining the EdTrIn model, Jim Dickson explained that EdTrIn wants to offer content providers a platform to deliver content into the Asia-Pacific, the Indian sub-Continent, and MENA regions, and it wants to offer its customers learning content that leads to some form of qualification.

EdTrIn recently opened its Australian Education Development and Operational Headquarters in Melbourne, Australia, to market online learning technologies and materials to the Asia-Pacific market, especially to China, India, Malaysia, Singapore, Indonesia, Thailand, and Myanmar.