Technology-Protection

"New Rules for School" Help Parents

Nashville, TN (USA), September 2014 - Kids heading back to school count on costly gadgets to help them learn and connect but are at greater risk than adults when it comes to device loss and damage, according to a new survey by Asurion, the recognized global leader in technology-protection services.

Three quarters of students use phones and laptops at school, with more than half turning to tablets. At the same time, a whopping twenty percent of parents have replaced three or more phones for their children in just the past eighteen months – an estimated budget blow of $1,500 (since the average cost to replace a smartphone is $500). Moreover, one out of two laptops and tablets won't make it from freshman to junior year unscathed.

"Back to school is high risk for high tech, especially in households with kids. We’ve seen claims for tablets jump nineteen percent in August, and our data indicates that someone drops a tablet every three seconds," said Bettie Colombo, spokesperson for Asurion. "The first year of gadget ownership is particularly risky; with eighty percent of all cell-phone incidents occurring in the first year of purchase."

To help parents protect their family's technology this back-to-school season, Asurion has put together four “New Rules for School'.

New Rules for School
Children's mobile devices, tablets, and laptops are more vulnerable than those owned by adults. Here are four tips to help parents stretch back-to-school budgets and gain peace of mind:

  1. Guard against loss and water damage. Kids are at least three times more likely than all owners to lose their phone or drop it in water. To increase your chances of finding a lost phone or tablet, turn on the "find my device" feature – or download one of the free apps from your wireless carrier. Purchase water-resistant models, cases, or sleeves to keep kids' phones and tablets working even if they take a dip in the dog's water bowl. And for laptops and tablets, set rules such as where the device may be used or not placing drinks near the laptop or tablet to reduce certain environmental risks.
     
  2. Have a backup plan. If something does happen, make sure the cost of replacing your child's device doesn't extend to losing photos, music, and other files. An earlier Asurion survey found less than half of mobile phone owners believed they had a backup service, and nearly four out of ten mistakenly thought it was automatically set up on their phone, leaving them empty handed. In addition to activating the photo and video backup options or selecting a backup app, regularly sync your device with your computer and turn on app backup features. For laptops, consider an external hard drive, and for laptops or tablets sign up for a cloud service to back up key files.
     
  3. Teach kids how to protect personal information. For many kids, getting a new gadget is the first time they've needed to think about financial and other personal information. In fact, more than half of parents (53 percent) worry about their children's identity being compromised if their cell phone is lost or stolen. This is an even greater concern for those who have replaced a mobile phone in the past eighteen months due to loss, damage, or theft (62 percent). Talk to kids about password protecting their device and not sharing personal information online.
     
  4. Pick the right product protection. For kids who are careful with every possession, a good case may keep tablets and smartphones safe. If you frequently toss broken toys or have previously replaced an expensive device for your child, ask about protection plans from your wireless carrier or get a plan powered by Asurion at leading retailers. For damage-prone kids, pennies a day can be a small price to pay to avoid the high cost of mishaps.