The Top Five Rules of Social Media Etiquette
New York, NY (USA), September 2014 - Social media are quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these platforms is still largely misunderstood. Even as social media evolve as a marketing tool, the fact remains that their primary purpose is for sharing information that educates, inspires, entertains, and provides context for meaningful dialogue.
The following five rules of social- media etiquette will help you attract and build relationships with the followers who mean the most to your business.
- Focus the majority of your posts on genuine engagement with customers by replying to posts or tweets, reposting or retweeting, and answering questions.
- Do not use automated services for replies or direct messages. These limit engagement with customers and are viewed as spam.
- Be authentic to your brand personality while maintaining professionalism and common courtesy.
- Share quality information that your audience cares about and will build your credibility.
- Be dependable to your followers by maintaining a consistent presence.
In a recent article, Kemari Howell, marketing coordinator for Pubsoft.com, has provided additional discussion about how brands can engage authentically on social media. It appears on the PR Toolkit, a newswire for small businesses.