"Open IBC is a strategic priority. We develop multi-skilled individuals to whom innovation, flexibility, and globalisation are not abstract concepts but natural ways of thinking," says Jens Gamauf Madsen, director at IBC. "That means that they require virtual learning environments that match the apps and websites they use every day in terms of relevance, user experience design, and sheer delight. We’re pleased to be working with Saffron in order to deliver this."

Open IBC aims to inspire new students to engage with IBC’s world-class eLearning on topics including innovation, communication, marketing, social media, and web development.  The platform will be driven by

• course ratings, reviews, and relevance indicators to create an Amazon-like experience
• a UX that is totally responsive and avoids irritating light boxes or pop-ups
• newsfeeds that capture learning experiences and contributions through the Tin-Can API and foster communities of continuous learning
• rewarding elements including progress-o-meter dials and badges.

"It’s been a joy to connect with the team at IBC," says Toby Harris, creative lead and platform product manager at Saffron. "This organisation is light years ahead in its passion for user experience and its drive to realise the future of online learning as a unified social-content experience. This is a project we’re proud to put our name to."

"The Open IBC project is more than a platform to simply host online learning," adds Noorie Sazen, CEO at Saffron. "As an integrated learning experience network and knowledge system, it fulfils its mission by actively creating new insights for students and IBC."

Open IBC is planned for pilot release by mid-December and will be open to its first students in 2015.