European eLearning Award for PHM's CELT
London (UK), April 2008 - The Content Editing and Localisation Tool (CELT) produced by the business consultancy PHM has been awarded the European eLearning Award 2008 for Best Practice in eLearning at CeBIT in Hanover. In making the Award, the jury emphasised that the award specifically recognised the CELT technology and its process that allows the fast and efficient content adaptation of multinational applications.
The CELT service and process has been deployed in the successful implementation of a number of versions of centrally developed eLearning courses. CELT has enabled users to translate and localise a SCORM-compliant eLearning courses by accessing the course files through an online portal.
CELT not only uses an innovative process for translation and localisation that provides instant feedback and requires little project management also facilitates market adaptations of Flash-built eLearning courses for multinational and multilingual applications that are efficient in terms of both time and cost.
Hosted on an online website, CELT is accessible anywhere and anytime. Editing is intuitive, using an interface similar to most Windows and MS Office applications.
Currently, CELT has translated and localised over 160 versions of eight different eLearning courses developed by PHM. The tool supports all European languages - including Russian - and is in the process of being upgraded to handle five Asian languages. Importantly, it is also provides a spell-checker. Its use requires a minimum amount of training: a one-hour introduction via Webex coupled with assistance if required via email and telephone are sufficient to produce some impressive results in the localisation of the eLearning material.
Ford of Europe, which is championing the use of CELT, has used the technology with great success to deliver product-knowledge learning materials for the new Ford Mondeo in 19 languages covering 24 market versions. Moreover, the whole exercise was completed in time to train Ford dealership staff throughout Europe in time for the model's launch. Savings in terms of time and costs - compared with the previous method of preparing and disseminating similar information - have been estimated at some 25 per cent.
Peter Hookham-Miller, Managing Director and founder of PHM Group, explained: "CELT has been developed to deliver market-specific eLearning courses within time and budget. The great response we've received from our clients using this adaptation process has encouraged us to continue the research and development of applications that allow Europe-wide deployment of communication and training tools."
PHM is providing CELT as a service for other companies to use to translate and localise their own courses. Hookham-Miller added: "We also intend to continue to improve CELT through customer feedback and our own requirements. These improvements will include the localisation of animated text and audio files; the automated export of SCORM-compliant course packages, and adding a simple authoring tool."