Christophe Ferrandou says, "goFLUENT has a great deal of experience in helping its clients determine the ROI of the blended learning that comes from goFLUENT's eLearning platform, customised content, written coaching, and telephone lessons. We believe that all of these combine to provide a consistent and efficient learning experience."

In addition, goFLUENT provides the organisation's HR directors with tools to track their employees' progress, ensuring an easy and effective way to monitor the ROI. Moreover, these HR professionals can also make use of goFLUENT's products to perform level diagnostics during the recruitment process and when considering an employee for promotion.

"Blended learning can help address many critical business problems such as supporting global employee learning, reducing travel and subsistence expenses, as well as increasing productivity in a competitive environment", says Ferrandou. "Of course, organisations should assess the value of learning at all levels of the business, especially identifying the benefits, costs and risks."

"Many blended learning programmes, owing to their innovative nature and enterprise-wide - often global - scope become highly 'visible' to those in the Boardroom", he continued. "Typically, learning programmes support overall learning strategies which, in turn, are aimed at achieving business goals - so it is perfectly understandable that organisations should try to measure these programmes' ROI."

Ferrandou adds that in order to define a learning programme's net benefits, you must set some goals and define an evaluation framework. Then - and only then - should you do the ROI calculations. He observes, "Setting goals is key not only to measuring ROI but also to engaging learners and their managers."