Called ON>DEMAND, the new platform enables organisations to create and licence their own branded video channel, like a corporate iPlayer, with a personalised collection of video content. They can either licence the full Video Arts catalogue - which includes hundreds of soft-skills training videos and clips in forty languages - or they can handpick their preferred videos. Video Arts has also created specific video bundles for use on the platform, covering subjects such as leadership, customer service, performance review, and meetings. 

Learners can search the licensed content and see recommended videos and the most-watched titles. They can instantly stream and watch their chosen videos on any device and operating system. The interface has a built-in responsive design for optimal display on any PC, Mac, laptop, tablet, or smartphone. Learners can also download their chosen titles to watch offline on a PC, Mac, or laptop. Trainers can download video content to use in the classroom, create their own "custom" video clips, and target specific groups of learners with relevant content. They can also download facilitator guides and PowerPoint slides.

Organisations can even upload their own user-generated content (UGC) to the new platform, so they can mix and match their own content with the Video Arts catalogue. Analytics and measurement tools capture who has watched what and for how long, and this information can be transferred to a learning-management system (LMS).

"Our new ON>DEMAND video platform gives organisations a kind of 'corporate iPlayer' that delivers formal and informal learning via video download and streaming," said Martin Addison, CEO of Video Arts. "Learning managers can select a library of content displayed in an intuitive and responsive interface, that will play on any device. Now organisations can now reach more learners with video learning with the peace-of-mind that comes with a reliable, accessible platform that requires no special IT infrastructure."

Using the new platform, which is powered by a Brightcove video player, Video Arts can offer video subtitles in English and other languages. This can benefit multinational organisations that want to utilise local-language versions of the content in different countries.

The new ON>DEMAND platform is available from Video Arts through an annual licence, depending on the level of customisation required and video content included.