The eBook, written by Richardson’s Senior Training Consultant, Kim Dean, highlights best practices you can use in everyday sales negotiations, tips to use when caught in a negotiation trap, and a step-by-step process that sales professionals can use to build more profitable customer relationships.

The author of the eBook, Kim Dean, facilitates highly interactive Richardson sales-training workshops for sales and sales-management professionals in a variety of industries. Kim integrates her real-life experiences into the facilitation of her interactive workshops to validate learning and challenge participants to improve their skills so that they can strengthen customer relationships and grow revenue.

By reading the eBook, sales managers and sales representatives will gain insight into how to build more profitable customer relationships by improving sales-negotiation skills. The eBook also outlines Richardson’s Negotiations best practices and Framework, which helps clients structure their sales dialogues with customers and configure negotiations step by step.