Basel (CH)/London (UK), November 2006 - Digital business library creator Fifty Lessons has won BRIDGE2THINK to distribute its content to clients in the corporate learning market, thus fulfilling a growing need for short-format, high-quality digital content with an emphasis on first-person experience and practical applications featuring leading business people.


Existing contributors to the Fifty Lessons digital library include some of the most prominent Thought Leadership figures in business and industry. Fifty Lessons has recently added contributions from John Abele, Founder and Chairman of Boston Scientific Corporation, Sir Nick Scheele, former President and COO of Ford Motor Company, and Rosabeth Moss Kanter, Professor of Business Administration at Harvard Business School, among others.


The U.S. contributors join the existing European contributions from CEOs and Chairpersons such as Lord MacLaurin of Vodafone, Anita Roddick of The Body Shop, Michael Rake from KPMG, and Sir George Mathewson from the Royal Bank of Scotland.


Nils Jörgensen, BRIDGE2THINK President and CEO said, "BRIDGE2THINK customers expect us to offer high-quality learning content that can be successfully implemented and used in a variety of modes, among others integrated into our knowledge tool myMonocle.com, complementing our offerings. We're delighted to be working with Fifty Lessons with its first-hand insights provided by people working at the leading edge of business."


In short, customer benefits are expected to be:

• A powerful and engaging learning format - Fifty Lessons content in the form of short, personally told stories from business leaders complements BRIDGE2THINKS's myMonocle business knowledge tool and other corporate learning solutions.
• Mobile capability coming in 2007 - Video library made available for iPOD and other devices for executives to access on the move.
• Easy to find and what you need in one place - Co-hosted online platform for BRIDGE2THINK customers to access the most current Fifty Lessons content.

Andy Hasoon, Fifty Lessons' CEO added, "BRIDGE2THINK understands its customers' needs intimately, so it is gratifying to be its video partner of choice as it responds to the growing appetite for first-hand, personally delivered experiences of business leaders in the learning mix."