Dubai (UAE), October 2007 - UKS, the Middle East's leading learning solutions enabler, has unveiled its redesigned brand identity. It has recast its logo and marketing collateral with a fresh and updated look and feel in order to reflect the developments that have been taking place within the company over the past few years in terms of innovation, quality, and market approach.
The updated logo will be leveraged throughout all marketing collateral where the emphasis is on UKS as a brand name rather than Universal Knowledge Solutions. The UKS positioning (Your Partner in Learning) as part of the logo has been designed to reassure customers about the firms's commitment to providing them with innovative solutions and world-class service that exceeds their expectations at all times. The aim is to maintain long-term partnerships.
"We believe our new image will resonate with our customers. It clearly reflects our vision, which is to become the ultimate partner in learning by effectively addressing our clients' learning needs through strategy and technology solutions", said Nada El Marji, Director of Sales and Marketing.
In addition to updating its logo, UKS has also launched itsr new and improved website. Demos and case studies about existing or completed successful projects in the region have been added, along with details on the latest products, solutions, and partners.
