New Translation Tool and Collaboration on Viral Campaign
London (UK), December 2010 - LINE Communications, a provider of learning and communications, has announced the launch of its proprietary cost-saving text translation tool. LINE has further teamed up with Kanoti, a global digital-production agency, to produce an innovative, interactive web viral campaign for the Royal College of Speech and Language Therapists.
OTTR (Online Text Translation Review) is LINE's new multi-language editing and reviewing tool that allows eLearning courses to be translated and localized easily. Text from the pages of the master course language can be viewed alongside the modification fields for the new language. Editors require little in the way of technical expertise to use the tool and can preview their translations "what you see is what you get" while they work.
OTTR has been developed in response to the global nature of LINE's work, often requiring eLearning to be delivered across multiple continents to tens-of-thousands of employees. The tool allows client translators to make the language revisions themselves, saving them expensive redevelopment costs.
LINE communications and Kanoti, a digital production agency, were recently approached by the Royal College Speech and Language Therapists (RCSLT) to come up with an awareness campaign that highlights the life-changing work which speech and language therapists undertake and the role they play in helping individuals regain their voice.
LINE and Kanoti developed a two-part viral campaign and interactive web sign-up page that support the wider "Giving Voice" initiative. The first part launches on YouTube and ends with a call to action that encourages viewers to visit the "Giving Voice" campaign website: to watch the second half and see what happens next. The campaign then prompts viewers to lend their support by creating their own unique speech bubble. As each one is created, it is added to a larger collection of speech bubbles where participants can see and interact with other supporters' entries.
Richard Guy, Director Membership and Communications at the RCSLT says, "The RCSLT is using this viral to help us raise awareness of communication disabilities as part of our new Giving Voice' campaign. Problems with speech and language imprison the affected individuals and severely limit their participation in family life, the community, education, and the world of work.
The Giving Voice campaign will demonstrate how speech and language therapy makes a difference to people with speech, language, and communication needs, their families, and society as a whole. We are really pleased with the imaginative and creative solution that LINE and Kanoti have developed to help us show how speech and language therapy transforms lives."
