Chris Horseman says, "I was involved with the creation of the Balance Learning products and always felt that they offered learners a more engaging experience than most off-the-shelf eLearning available.

Over the last year I have been developing a strategy for providing learning on devices such as smart phones and tablets, and when I was offered the Balance eLearning portfolio, I realised it was a golden opportunity both to kick start a range of high-quality mobile-learning products and to further develop the existing business by offering customers better value and new features.

I've already instigated a number of changes. For example most customers are coming to us as a result of their own web research or word of mouth, so it seems only fair that as they are doing the work, we pass on the cost savings. I have reduced the price of courses and simplified our pricing model to do this. Also, as a lot of organisations have told me that buying and installing a Learning Management System is a barrier to getting started with eLearning, I've included free use of our web based Learning Management Portal in the course license fee."

Balance Learning will be demonstrating their first off-the-shelf modular learning apps and eActivity books for smart phones and tablets at the World of Learning Conference and Exhibition in Birmingham on 27 - 28 September 2011 in partnership with eLearning Studios.