These virtual charter schools are accredited and funded by the relevant state and are free to parents and students who choose a virtual school in place of a traditional public institution or other schooling options.

Virtual schools serve a diverse population of students including those who may be gifted, struggling, pursuing careers in sports or the arts, in need of scheduling flexibility, or who have chosen home schooling. It is a large and rapidly growing segment in US K-12 education: in 2010, 48 states and Washington, D.C. had virtual school programs and 27 states allowed virtual charter schools. Approximately 200,000 students attended full-time online courses and an estimated 1.5 million students took one or more courses online. (Source: Keeping Pace with K-12 Online Learning, 2010, Evergreen Education Group).

Connections Education has produced revenue growth of more than thirty percent in each of the past three years. The transaction is subject to a Hart-Scott-Rodino review.

Since its founding in 2001, Connections Academy has built a complete virtual school system to support personalized learning for each student. This includes high-quality teachers, training for learning coaches (who are often parents), digital and print curriculum materials (already often from Pearson), provision of computers, assessment and reporting tools, social events, and learning technologies.

Connections Academy has developed proprietary technologies including the education- management system Connexus, which provides on-demand access to schedules, lessons, grade books, resources, and teachers; teaching tool LiveLesson, which allows teachers to lead real-time interactive and adaptive classes over the internet; and a wide range of multimedia curriculum tools and games.

Connections Academy Schools perform favourably compared with other full-time online programmes and have consistently received high performance ratings, particularly in states focused on measuring growth in student learning. Parents of students enrolled in Connections Academy schools give consistently high satisfaction ratings: in the 2010-11 school year, more than 92% of parents gave their Connections Academy school a grade of "A" or "B".

For Pearson, the acquisition provides a leading position in the fast-growing virtual school segment and the opportunity to apply Connections Education's skills and technologies in new segments and geographic markets. It extends Pearson's investment in education services and technologies that have both a direct connection with the learner and a strong record of enhancing student achievement.