Competitive Advantage

Mobile Learning Summit on Business-Model Innovation

St. Gallen (CH), September 2012 - The SwissVBS is organizing a Mobile Learning Summit that combines two of the most relevant topics in current business practice: mobile learning and business-model innovation. The event will happen on 15 November in the famous Allianz Arena football stadium in Munich, Germany.




In modern football, success rarely depends on the best sweeper or striker, but rather on the interpretation of the game, and the unification of all players under one philosophy. The same applies to business. Competitive advantage is the result of innovative, coherent business models, rather than simple improvements to products or processes.

Mobile learning creates dynamic learning experiences based on micro-learning apps tailored to the needs of each individual learner. Applying these principles in the context of business-model innovation, SwissVBS and the Center for Business Model Innovation at the University of St.Gallen have developed a mobile app that enables you to systematically redefine your business by exploring some of the most innovative models in history, including those employed by Apple, Nespresso, and Hilti.