The research will be presented at the forthcoming event, Boosting Sales Performance Through Winning Partnerships with L&D, which is aimed at helping learning suppliers create stronger relationships with senior L&D buyers.

Alongside this research, Insights Media will present feedback from inhouse HR and learning managers about how well they think their learning suppliers know them.

Martin Couzins, CEO, Insights Media, comments, "The learning market is noisy, busy and competitive, which makes it hard to stand out from the crowd. Customer insights can help cut through showing your value and impact and why learning buyers buy you."

Event co-organiser Alison Tansey, director and founder at Simply Brilliance, comments, "As well as knowing your customers inside out, successful learning suppliers build strong partnerships with L&D. Our event on 3 April will give the tools and techniques you need to meet the needs of modern L&D buyers."

The survey is now live. It takes less than two minutes to complete and everyone who completes the survey will receive a report summarising the key findings. All responses will be treated in the strictest confidence and only anonymised, aggregate responses will be shared in the report.