2025 Fosway 9-Grid™ for Digital Learning
London (UK), April 2025 - Fosway Group’s latest analysis of the digital learning market, the 2025 Fosway 9-Grid for Digital Learning, reveals a market experiencing limited growth, as most learning budgets flatline or decrease. In turn, vendor sales cycles are also becoming longer, as customers look to optimise their existing contracts rather than expand into new areas of service, and the global political climate is compounding the uncertainty. Fosway’s David Wilson and Myles Runham will take questions on the research in a live online ‘Ask The Analyst’ session on 29 April 2025.
And yet, the 2025 Fosway 9-Grid for Digital Learning also shows that the fact the need to demonstrate value is becoming increasingly popular means that features such as performance analytics are now an essential element of functionality and can help ‘sell’ digital learning as an indispensable part of your people strategy provided the agreed measures of success are met. As the report states, a ‘more mature and focused buying behaviour’ is being encouraged in this approach to value.
Myles Runham, Lead Analyst on the research, commented, "2024 was another difficult year in the digital learning market. The pressure to demonstrate that learning counts sharpened, and vendors are working hard to show how they can contribute for their customers. The market is still very active however - skills needs are a major driver and the ability to practice, rehearse and gain feedback is shaping solutions. And, of course, investment in AI is universal."
As well as the 9-Grid for Digital Learning, which is a market analysis of solutions that provide content and resources, Fosway Group also produces the 9-Grid for Learning Systems, which concentrates on the platforms that power that content and those resources.
Fosway’s David Wilson and Myles Runham will take questions on the research in a live online ‘Ask The Analyst’ session on 29 April 2025.
