Research

Fosway Group Publishes AI Market Assessment Papers for Learning Markets

London (UK), August 2025 - AI is now the biggest story in all the HR, talent and learning segments, with rapid growth in corporate interest and virtually every vendor having an AI-led roadmap. The market noise about AI is immense, but the story beneath that is opaque and uncertain; never has there been a greater need to provide an honest detailed market analysis of what is real and what is hype, as well as who is succeeding – and how. 

Crucially, the research programme ties together both corporate and vendor experiences, offering equal footing and deep insights on both sides, and resulting in a series of unique public and private deliverables from Fosway. 

The two AI Market Assessment papers analyse the AI innovations from vendors in the Digital Learning and Learning Systems markets, asking such critical questions as: What’s the true baseline level of AI innovation for a competitive learning vendor? What’s real and live with customers versus simply on the vendor roadmap? What AI functionality is mainstream and what is coming next? As well as guidance for customers on which areas are underinvested and where they should seek differentiation.

"AI is the dominant story in business in 2025 and looks set to be so for the foreseeable future. But consequently, the level of AI noise and hype in the market is also unparalleled", said David Wilson, CEO and Founder of Fosway Group. "Our goal is to cut through the market noise, exposing what corporates and vendors are really doing with AI, and to provide HR, talent and learning leaders with objective research, actionable insights and targeted advice to ensure their success with AI."