Learning Experience

AMA Launches Skill Coach: AI-Powered Role-Playing Tool

Manny Avramidis, President & CEO, AMANew York, NY (USA), November 2025 - American Management Association (AMA), a global leader in professional development, has announced the launch of AMA Skill Coach, an AI-powered role-playing tool that extends and enriches participants’ learning experiences after attending an AMA seminar. 

Skill Coach represents a major step forward in the application of artificial intelligence to professional training, offering participants a practical way to practice, refine and retain new skills.
"AMA Skill Coach is an exciting evolution of how we deliver learning," said Manny Avramidis, President & CEO, AMA.

AMA Skill Coach leverages AI technology to simulate real business scenarios, giving participants the opportunity to:

  • Practice workplace conversations in a judgment-free, private environment
  • Receive instant feedback and actionable insights
  • Reinforce and strengthen the skills introduced in the course

Accessible for four weeks after select AMA programs, Skill Coach expands AMA’s industry-leading training model with an interactive, AI-powered, on-demand practice component and progress-tracking features that makes learning stick.