Strategic Partnership

Business Communications and Culture Training Unite

Brisbane, CA (US) / London (UK), June 2007 - GlobalEnglish Corporation and Transnational Management Associates Limited (TMA) recently announced a strategic partnership. GlobalEnglish® is one of the leading online English learning and support service providers for business communication. TMA is a global leader in training programs and eLearning solutions. It focuses on the challenges of managing and communicating across borders in the complex 21st-century workplace.




"We believe that effective leaders of global organizations must have both excellent communication skills and cultural intelligence," said Deepak Desai, President and CEO of GlobalEnglish Corporation. "Our synergistic partnership with TMA offers tremendous value to global companies that must build strong teams across borders in order to realize the opportunity that globalization offers."

The TMA methodology, built around a number of distinctive and internationally recognized models, is designed to accelerate the development of leaders and global teams. This is achieved by enabling individuals to recognize cultural differences and understand the impact those differences have on business situations. Additional tools and guidance are provided to enable groups to determine the best approach for building culturally intelligent strategy for their organizations.

"TMA and GlobalEnglish can work seamlessly and optimally alongside one another as we both understand that language skills alone are not enough to address complex cultural challenges," said Chris Crosby, Managing Director, TMA. "The same word or expression can have a multitude of meanings, implications and nuances across a variety of cultures. In our work, we look at the gaps in understanding caused by this and other factors in order to develop more global minds in our client organizations."


As a result of this partnership, users of the GlobalEnglish Corporate Learning Service™ will have access to country information from TMA's Country Navigator™ for nearly forty lands. These thorough materials provide culture-specific hints on how to operate and do business in each country, including "10 Key Tips," "Business Etiquette," "Effective Presentations", and "Managing Business Relationships." TMA's clients will receive an introduction to GlobalEnglish and will have the opportunity to request a demo of the GlobalEnglish service.