Brand Ambassadors

Honda Starts Training Programme with Certpoint

Brussels (BE), February 2008 - Global learning infrastructure and solutions specialist Certpoint has signed a deal with Honda Motor Europe (HME) to improve business efficiency with the introduction of a comprehensive knowledge-sharing and learning programme designed to create 'brand ambassadors'. Certpoint's VLS multilingual software will help provide 40,000 employees, distributors, and dealers throughout Europe with a mixture of eLearning, classroom training, and product information.



"Like many large organisations these days, Honda Motor Europe needs to deliver regular training to more of its people in an efficient and timely manner", explains Dick Klein, head of customer operations with Honda Motor Europe. "We wanted to change the learning culture within Honda so that everyone could learn within working hours. We also wanted to establish a central repository of information and to enhance the skills base of all our employees and dealers to help us exceed customer expectations."

"We approached Certpoint as they understood our business challenges, and they were able to deliver a strategic solution without cutting corners. It is vital in today's customer-service-driven market that everyone working for the business is able to act as a -˜brand ambassador'", adds Klein.

Training is delivered on job title, responsibility, and local regional requirements. The long- term aim of HME's training initiative is to ensure that knowledge is shared across the entire enterprise, meaning increased levels of excellence in terms of both technology and enhanced customer service.

Ara Ohanian, CEO, Founder, and President of Certpoint, said, "We are extremely pleased that Honda Motor Europe selected us to support their continued accomplishments in bringing innovation, dedication, and quality to its customers".

Ohanian concludes, "Our CERTPOINT VLS suite is unlike any other. It is the only system on the market that brings together essential eLearning and administrative tools in a seamless and adaptable platform. Our vertical sector expertise and strategic approach allow our customers to sharpen their competitive edge by maximising and aligning their knowledge assets".

Honda Motor Europe has a global licence to deliver Certpoint VLS training in 32 languages, covering a wide range of products across its three core lines of business: automobiles, motor cycles, and power equipment, including engines for motor boats.