The animation film was conceptualized and created in-house by TIS to be showcased at their corporate sustainability event The Tata Interactive Learning Disability Forum (TLDF) in 2008. The recently set-up animation division of TIS created the 3D animation for this award-winning film. Ms. Manisha Mohan, Head - Design and Animation at TIS says, "This is the opening award for our new 3D animation studio, and we are delighted that it is for our CSR initiative".

According to Mr. J. C. Mistry, Head of Corporate Sustainability at TIS, "We are honored to receive this award in the social welfare category. Such awards are vital channels for sensitizing corporates about their roles as good citizens, and this win has encouraged us to raise our benchmarks in CSR. TIS has been involved with the cause of learning disabilities (LD) since 2002, and the TLDF allows us to establish knowledge-sharing networks amongst global experts in LD. We are hoping to leverage this film and spread our message to a larger number of people."

The FICCI Best Animated Frames Awards have been instituted by the Federation of Indian Chambers of Commerce to recognize talent in the animation industry around the world. The 2009 awards had received over 580 entries from 21 countries, and the awards were given away for 17 categories including animation, gaming, and visual effects.