"ZEISS Academy Vision Care" is a user-oriented platform that serves the internal further education of the "Vision Care" division’s employees, as well as the training needs of external sales partners worldwide. The challenge of meeting diverse training needs is mastered by the platform via individually delivered training plans and content, whilst the responsiveness of the learning management system (LMS) enables learning independent of time and place. In this way, the "ZEISS Academy Vision Care" platform is able to deliver successful training programs in product and brand know-how, expert knowledge for the optical industry, as well as soft skills.

Training content is continually adapted and expanded. One of the latest training programs for measurement instruments, for example, uses 3D animations that enable the learner to get to know the product realistically and structurally. The platform design was re-worked in 2017 and is now characterized by an even clearer and more user friendly interface, very much in line with the ZEISS brand.

Rachel Cooke, Chief Operating Officer of the Brandon Hall Group and Head of the Award program says, "Excellence Award winners symbolize the power and impact that Human Capital Management practices can have on a business or on any organization. Many organisations can have great HCM initiatives, but the standard of excellence only applies for organisations whose HCM practices truly benefit the business."

The award entry was evaluated by the Brandon Hall Group jury, consisting of independent and experienced eLearning experts following the criteria of marketability, program design, functionality, degree of innovation, and measurable benefits.