Entamio is a core division of parent company Entamico Enterprises Australia Ltd, previously known at TAM Enterprises Limited, an enterprise providing financial solutions, corporate networking, and brokerage services, as well as training and education.

Before the perpetual licence agreement was struck with EDTRIN, Entamio was using the former’s LMS in order to effectively control student access and data management under a pay-per-use model. Under the new licence agreement with Entamio, a single payment to EDTRIN supersedes the pay-per-use model and allows Entamio ongoing and perpetual use of the current LMS within its group of companies.

Entamio CEO, Joanne Brooks, was immediately attracted to the perpetual licence agreement and its benefits to her business, saying, "We know and use the LMS system, so we understand how well it performs for our needs. As soon as we saw the offer, we calculated that the perpetual licence agreement would allow us to save significant capital over the medium to long term, so it’s a great arrangement for us."

Damian O’Sullivan, Chief Education Officer for EDTRIN stated that while the deal was beneficial to Entamio, it was also of dual benefit to EDTRIN. He said, "The upfront payment model that is our perpetual licence agreement means that we do not have to wait for the benefit of pay-per-use fees.

"The capital injection is upfront, and this suits our strategic goals and business objectives, which means we both win on this one. I’m very happy to say that this deal with Entamio marks another milestone between the companies and bodes well for a longer-term, sustainable, mutually beneficial relationship."