Customised Learning Experiences

Thrive Teams Up with US Franchise, Nothing Bundt Cakes

London (UK), April 2024 - Thrive, one of the industry's fastest-growing learning technology companies, has secured US-based partnership with Nothing Bundt Cakes, a large nation-wide speciality cake company. Founded in 1997, Nothing Bundt Cakes has grown from a business that started in a home kitchen to over 550 hand-crafted bakery locations in 40+ US states and Canada, offering a modern spin on a classic treat.

As the business continues to grow and thrive, the Nothing Bundt Cake team wanted to ensure everyone under the business umbrella has the support to develop an ingrained culture of self-directed learning to ultimately unlock growth, which is why they approached Thrive as their partner of choice for now and the future.

Nothing Bundt Cakes has a unique and varied team, with over 6,000 people from established individual operators to those with ambitions to become multi-site franchisees. They needed a modern and dynamic platform that could be tailored to each individual's needs, empower people to take control of their learning, and be used to smoothly and efficiently onboard new team members and franchisees.

Thrive's award-winning all-in-one learning platform will provide Nothing Bundt Cakes with a learning hub to suit the needs of their growing enterprise.

Sean Reddington, CEO of Thrive Learning, commented, "As a hugely widespread and growing business across the states, Nothing Bundt Cakes needs a robust communications vehicle that can reach each bakery, not only with the most pertinent information, but a system that helps build a strong and flourishing learning culture. One that truly allows Nothing Bundt Cakes to take care of its people and gives them unrivalled access to learning opportunities, career-development resources, and development opportunities.

"We love a challenge at Thrive, and building and delivering a solution that not only meets the needs of a customer today but will also grow with them for years to come, is where we truly shine."

Alongside Thrive's market-leading learning tools, which include features such as social learning, AI-powered solutions, and setting goals to drive skills development, Nothing Bundt Cakes also has access to Thrive Content, a library that delivers ready-made eLearning to upskill teams with thousands of sector-specific resources, pre-made pathways, and a service that fills content gaps overnight.

Anna Marie Samson, Vice President of Learning and Development at Nothing Bundt Cakes, added, "This partnership has been a long time in the making: we considered over eighteen providers, and we are incredibly excited to properly begin our journey with Thrive, a company with the capacity to support our vision for the future.

"We came to them with a very specific question: How do we ensure we are not only empowering our Support team, but are ensuring that everyone across the Nothing Bundt Cakes family has easy access to world-class training, job-aides, learning content and more? On top of that, how do we create a system that people actually want to engage with, which delivers content in an exciting and social way?

"Thrive ticked all of the boxes and more; they're truly a unicorn! We feel this partnership is the start of our digital transformation and puts the power of learning into the hands of all of our team members. Through the communications tool, we can create connections regardless of geography and really bring the team together. What better way for us to say thank you to our people than investing in their future."

Alongside championing social learning, with a robust reporting and performance tracking system, Thrive will support the Nothing Bundt Cakes managers and senior team giving valuable insight into the correlation between learning behaviours and performance metrics, pinpointing how employees are interacting with the platform. Statistics such as when, where, and how will help determine if they are learning on the go or as a part of their usual daily routine at work.

The appointment with Nothing Bundt Cakes will expand Thrive's portfolio of clients who have invested in employees to create a unified approach to learning and development, including Burger King UK, Krispy Kreme, St Austell Brewery, Black Rifle Coffee, Dojo, and many more.