"When I found bookboon.com, I was amazed at how easy it was to get the eBook - it literally took me less than a minute from when I decided that I needed a book about presentation techniques until I had the book and started reading", says Andrew Taylor, a lawyer at a NY law firm.

According to Thomas Buus Madsen, COO of Bookboon.com, this is the key to the company's success. "Our users tell us that they love the fact that they don't have to register or remember a login to get the book they want, and they can read it on any device they want."

Bookboon.com has achieved online fame for providing free quality eBooks, ranging from free travel guides and free business eBooks to free university textbooks. "We are focused on providing free knowledge, and people love it", says Madsen.

Bookboon.com has grown globally by over 500% when comparing January 2011 to January 2012, and the company expects more than fifty million downloaded eBooks in 2012. Madsen elaborates, "We have experienced tremendous growth in the last twelve months. Our users feel our concept is worth sharing with friends, especially because all our content is free, platform independent, and does not require user registration."