Paris (F), October 2008 - The e-business solution launched by Educational Testing Service (ETS) Global more than a year ago has surpassed all expectations. The e-business system has emerged as a backbone for a decentralised company like ETS Global, allowing for any number of countries to be included within the solution.
ETS Global works in the educational research and measurement arena, offering educational institutions, language schools, companies, public service organisations, students, and professionals internationally recognised assessments like the TOEIC® and
TOEFL® tests.
Launched in May 2007, the e-business solution was developed to market and sell ETS Global assessments and services online. The platform comprises multiple e-stores in local languages that offer registration for test sessions, ordering of materials, online payment, and invoicing, both for B2B and B2C customers. The e-business suite of tools functions as a common, collaborative platform where all stakeholders can share information and work together efficiently.
-œIn one year of operation, the e-business solution has helped us transform leads, increase our growth margin, push cross selling, provide added value to our clients, and support e-administration-, says Benoit Thao, COO, ETS Global.
Today, around 123 countries are served via seven e-stores in four currencies. Each country can market, sell, and administer any number of products and services to its clients using the solution. Additionally, the system is an ideal combination of flexibility and structure - it comprises a fixed framework within which flexibility is allowed through the setting of country and local parameters. In 2009, three new languages and three new e-stores will be added - in Korean, Mandarin and Arabic.
