Keynote

De Bruyckere to Expose 70-20-10 flaws

Pedro de BruyckereLondon (UK), October 2015 - Author and lecturer Pedro De Bruyckere has promised to reveal the shortcomings and misguided assumptions surrounding some of our most dearly held learning theories, such as 70-20-10 and ideas on digital natives, when he speaks "Beyond Click Next", the eLearning Network's annual conference, on 11 November.

Pedro de BruyckereLondon (UK), October 2015 - Author and lecturer Pedro De Bruyckere has promised to reveal the shortcomings and misguided assumptions surrounding some of our most dearly held learning theories, such as 70-20-10 and ideas on digital natives, when he speaks "Beyond Click Next", the eLearning Network's annual conference, on 11 November.

De Bruyckere, who has a strong reputation as a witty and amusing speaker, will be making his first appearance at a recognised UK learning & development conference. He is also co-author of the best-sector-selling book Urban Myths about Learning and Education, which critically examines 35 common beliefs about how we learn, including learning styles, digital natives, 70-20-10, and left and right-brain thinking.

Pedro explains, "Using multimedia and technology for learning can have great possibilities, but it’s often difficult to tell myths from truth. I’m hoping to debunk some of the more popular wrong theories about technology and learning and at the same time offer some evidence-based insights that actually do work."

eLN conference organiser Martin Belton comments, "We’re delighted to have persuaded Pedro to come to the UK and present this important keynote. Ideas become science when they are questioned, re-examined, proved, and improved. That’s what Pedro and his fellow authors have done in his latest work, which makes it ideal for a conference such as ours, looking at how we may change the world of learning using technology."

De Bruyckere is one of two leading sector authors that the eLN has tempted to speak at the conference. The other, Clive Shepherd, needs little introduction to British audiences. His new presentation for the conference, "Closing the Digital Learning Skills Gap", will, as always, create much interest.

Clive says, "New technology has the potential to transform learning and development in organisations, yet we are taking pitifully little advantage of the opportunities available. One of the primary causes for our slow progress is the lack of digital skills in the learning-and-development community. I’ll be looking at the six roles in digital learning and the steps we need to take to bridge the gap."

The eLearning Network’s biggest-ever conference, "Beyond Click Next" will be held at the trendy 15 Hatfields, London on 11 November and is open to members and non-members alike. As well as three full streams of presentations, delegates will be able to buy the keynote speakers' latest books discounted by as much as thirty percent.