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AI Role-Play

AI Simulation Tool to Prepare Teams for High-Stakes Conversations

Andrew Scivally, CEO of ELB Learning
American Fork, UT (USA), March 2026 - ELB Learning, a strategic workforce development partner to 80% of the Fortune 100, has announced the launch of AI Roleplay. This AI-powered simulation tool helps teams practice challenging, real-world conversations before they happen. AI Roleplay is a new feature within Rehearsal, ELB’s video practice and coaching platform, as a real-time practice engine with an AI avatar.

Conversational role play prepares people in sales, customer service, and leadership roles for situations where critical business outcomes depend on how a difficult conversation unfolds. Beyond helping with information retention and application, it can also help manage mentor fatigue. According to Harvard Business Impact, 85% of mid-level leaders face burnout weekly, making necessary learning practices like mentorship unsustainable.

"Traditional role play has always been one of the most effective ways to prepare teams for high-stakes conversations. But it can’t scale," said Andrew Scivally, CEO of ELB Learning. "AI Roleplay brings that same practice model into a modern, AI-powered experience, so organizations can deliver realistic simulations aligned to their playbooks. It gives leaders clear insight into where teams are excelling and the skill gaps that require support to get them to skill proficiency sooner."

AI Roleplay facilitates skill-building at scale with:

  • Dynamic scenarios tailored to each organization. 
  • Adaptive conversations with AI personas. 
  • In-the-moment coaching and feedback. 
  • Transcript-first architecture. 

ELB will offer a 30-day free trial of AI Roleplay.