Mediazoo has Launched Storytelling at Scale

Storytelling at Scale coincides with the relaunch of S2T, Mediazoo's Centre for Story, Strategy & Training and part of its Strategic Communications Division. S2T has consolidated sixteen training courses into five focused pillars, with a new flagship Spokesperson Academy at its core.

The five pillars are Media Training, Presentation Training, Crisis Communications, Messaging, Strategy & Story, and the new Spokesperson Academy. The Academy develops multiple confident spokespeople within a single organisation, combining message development, media training, live practice and real audience engagement into a single, integrated experience.

The S2T team is made up of former senior journalists who use their newsroom experience to cut straight to the story for clients. That instinct is codified in the StoryHouse, Mediazoo's signature methodology. A two to three-hour StoryHouse session produces a single-page narrative framework that guides PR, internal communications and brand activity, and which Mediazoo recommends as the first step in any communications programme.

Andrew McLachlan, Director of Strategic Communications at Mediazoo, said, "As former journalists, we are wired to find the story, fast. The new S2T offer is a deliberate sharpening of how we equip leaders to land their message, with the StoryHouse at the centre of every engagement."

Giles Smith, CEO of Mediazoo Group, added, "Volume of content has never been higher. Connection has never been harder. Storytelling at Scale is our answer: define the narrative first with S2T, then bring it to life through the Creative Studio."