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Sales Training

Sandler Launches First-to-Market Sales Performance Ecosystem

Seth Marrs, chief strategy officer at Sandler
Baltimore, MD (USA), July 2026 - Sandler, part of Trilliad’s Sales Performance Solutions service line and a global leader in sales training and performance improvement, today announced the launch of the Sales Performance Ecosystem, a comprehensive system for defining, measuring, training and sustaining sales performance across the full revenue lifecycle.

The Sales Performance Ecosystem is the industry’s first solution that evaluates skill execution within real buyer conversations and aggregates the resulting data into actionable, benchmark-grade performance intelligence to drive measurable improvements in seller productivity, pipeline performance and revenue outcomes. Key capabilities include:

  • Real-Conversation Skill Measurement
  • Behavior-Based Performance Evaluation
  • Measurable Link Between Training and Revenue
  • Personalized Coaching

"Sellers are not forgetting what they learned. They are choosing whether to use it. That is the real performance gap, and it has been hiding in plain sight for years," said Seth Marrs, chief strategy officer at Sandler. "We built the Sales Performance Ecosystem because organizations deserve a system that makes that gap visible, gives them the tools to close it and drives the outcomes that matter most, including more consistent seller execution, a stronger pipeline and revenue growth that compounds over time."