Synthesia Launches Syren, an AI Video Creation Tool

Users start by writing a prompt like “generate a 90-second video explaining the changes to our performance review process” and can upload reference materials, like a one-pager or training deck. Syren can create a video with an avatar and narration, plus motion graphics, B-roll and music.

The editor includes a live preview and script panel, with chat-based editing. Users can request changes in natural language, with no video-editing skills needed. Syren includes content moderation.

Syren is available to self-serve users and to enterprise users with a full license, who can open it from the left-hand navigation in Synthesia. Syren is credit-based, and eligible users can get started for free. Admins can review usage in Insights, and enterprise admins can set a monthly per-user credit limit. Syren sits within Synthesia’s video products alongside Studio, the full video editor. Syren is built for fast, creative video, such as explainers, launch videos and marketing content. Studio remains the choice for precise and repeatable content, such as compliance training.