Towards Maturity

Keys to Increased Business Agility

London (UK), April 2017 - PurpleMedia joins Towards Maturity’s Ambassador Programme in order to help learning teams reap increased agility and engagement through the provision of evidence-based research. In today’s technology-driven environment, businesses have to become increasingly agile and tech-savvy to ensure they are engaging their learners and retaining their talent. However, whilst 80% of businesses cite digital transformation as a priority, only 35% have a "clearly defined" strategy.

Towards Maturity and its new Ambassador PurpleMedia, are urging L&D leaders to base their technology-enabled learning strategy on solid research in order to increase agility and improve employee engagement with learning.

Reported in Towards Maturity’s 2016 In-Focus report The Consumer Learner at Work, people are looking for high-quality online learning that is timely, relevant, and easy to navigate. They appreciate the use of real-life examples and media drawn from actual situations.

The most important factors that respondees consider essential for a smooth and successful online learning experience include the overall quality of the learning design (76%); online elements that are easy to navigate (73%); and elements that are timely and relevant to their work/life situation (69%).

Increasing employee engagement with the efforts of a learning-and-development team can have a profound impact on the business.

Towards Maturity’s 2016 Annual Benchmark Report, Unlocking Potential, shows that the average achievement of goals relating to agility is just 20%, rising to 54% in top-performing organisations. Employing the tactics of top-performing organisations could deliver impact, with reported business benefits of up to 14% increase in productivity and a 15% reduction in time to competence – an impact any learning team would be proud of.

Laura Overton, Founder and CEO of Towards Maturity commented, "This year’s Benchmark Report shows that whilst the L&D industry is keen to adapt and improve, there is still a long way to go. We’re delighted to welcome PurpleMedia to the Ambassador Programme and excited to see the reach of the Benchmark extend with their creative approach and fresh thinking."

Joe Kennard, Co-founder of PurpleMedia, said, "Too often we see eLearning still being measured in terms of duration or the amount of content, rather than the quality of the experience. After fourteen years in business, there’s still much work to be done to share and encourage effective practice. We’re excited about working with Towards Maturity to help learning teams around the world have a greater impact on business."

The two organisations will focus on increasing engagement with the Towards Maturity Benchmark and delivering key insights on the application and impact of interactive digital-learning experiences.

All Towards Maturity Ambassadors sign up to and share Towards Maturity’s vision and values.

These are

  • encouraging learning innovation that directly impacts results in the workplace
  • building on, acknowledging, and contributing to collective good practice
  • supporting the learning and education of others
  • building transparent, trusted, and open relationships with those with whom we work
  • encouraging excellence from within
  • celebrating success