Karsten Boehrs, CEO of simpleshow, explained, "This is an exciting time. The ability for our users to add motion themselves in the simpleshow video maker platform is really incredible. For years this kind of animation was only done by professionals behind the scenes. Now, advancing technology has given everyone the ability to create more dynamic videos, and we are so excited to see the impact this will have for both our users and their audiences."

simpleshow has collaborated with the Berlin-based company Retresco, a pioneer in the field of generative AI that specializes in large-scale content automation, enabling effortless automation across a multitude of text types, channels, and languages in digital commerce.

The CEO of Retresco, Johannes Sommer, explained, "The 'motion' feature in simpleshow, with its context-sensitive identification of meaningful animations, is a shining example of how AI-based technologies can add tremendous customer value. By empowering users to create dynamic and engaging explainer videos with just one click, the way people communicate complex ideas is taken to the next level."

The new simpleshow "motion" feature is not only more entertaining, which keeps viewers engaged; motion also helps portray more emotion with the help of sophisticated character animations, making it more relatable. Along with the intelligently automated animation in characters and illustrations, the new release also includes animated backgrounds, new frames, effects, and highlight features, giving users the ability to personalize their videos even more.