"Only 20% of organisations ever make it into their third decade," comments Catherine de Salvo, co-founder of Scott Bradbury, which celebrates its twentieth anniversary as a learning resources publisher on 14 April 2023. "To celebrate this milestone, our 20/20 campaign encourages learning and development professionals to promote their digital resources in twenty different proven ways."

With twenty years' experience in the video learning business, Scott Bradbury has used its extensive understanding of the market to put together a selection of twenty tried and tested promotional ideas that can be easily adopted by learning departments.

From "alliterative antics" to "box-set challenges", and from "little and often" to "feedback forums", there is something for everyone in the list published on the News page of the Scott Bradbury website. Learning engagement, inspiring ideas and sizzling marketing promotions are all covered in the top twenty.

Delivery media have changed dramatically over the last two decades and continue to evolve, as companies embrace AI and personalised learning. However, the need to upskill people in the workplace is constant.

"We've seen a lot of changes since we began in 2003, but the need for corporate learning has never been greater," comments Catherine. "The successful take-up of your learning resources depends largely on how well you promote them and make them attractive to learners. The aim of our twenty ideas is to enable L&D professionals to do just that."