Leadership in Rapidly Growing K-12 Market Segment
Herndon, VA (USA), February 2012 - In an independent report on educational technologies, MDR's market-research service EdNET Insight ranked K12 Inc. the leading provider of online curriculum to school districts across the United States. K12 provides online curriculum and support for more than 2,000 school districts in all fifty states.
Based on large-scale surveys of instructional and technology decision makers at the district level, the report shows that more respondents named K12 as their provider of choice for online content than any other source. EdNET Insight's report, "State of the K-12 Market 2011," a comprehensive overview of K-12 education in the United States, also found that K12 appeals to districts of all sizes and metropolitan statuses.
Further, the report confirms the rapid growth of U.S. school districts' implementation of online programs, citing that 75 percent of them now offer online courses, compared with just 47 percent in 2010. School districts that previously had no plans to offer online courses declined from 34 percent in 2010 to just 11 percent in 2011. The report concludes that the "enormous growth in online programs is likely to continue."
"There is explosive growth of online education in the U.S, particularly in school districts where online programs are implemented to address student-specific needs", says Kathleen Brantley, director of EdNET Insight. "Whether for remediation or enrichment purposes, school districts are choosing online content providers like K12 to effectively tailor the curriculums for their student population and to help provide quality education economically."
Further, the report noted that remediation, enrichment, and dual credit/joint enrichment were major reasons to provide online course solutions, and that the number of districts offering online AP courses jumped from 48 percent in 2010 to 64 percent in 2011.