Kurzweil Educationals Systems Rebrands Company
Dallas, TX (USA), September 2014 - Kurzweil Educational Systems®, a division of Cambium Learning® Group, Inc., has announced that it will rebrand itself to reflect its continuing investment in state-of-the-art innovative literacy software for all students. As Kurzweil Education™, the company will not only provide assistive technology solutions but also support all learners in their journey to gain academic success. The rebranding includes a new name, tagline, logo, and a tighter product portfolio through the recent divestment of the IntelliTools product line.
The new company name combined with the new tagline, "Unlocking Potential," is indicative of Kurzweil Education's forward thinking to help open the doors to learning, build students' confidence, and boost academic achievement using technology-based tools.
"Our mission has always been to provide tools and resources that allow all learners to engage actively in authentic learning experiences in the ways that work best for them," said John Campbell, CEO of Cambium Learning Group. "We continually hear from educators, students, and parents about the life-altering experience our products provide. This name change reflects our philosophy that anyone can succeed, whether they're a student in primary, secondary, or postsecondary studies, or an adult in the workplace. Our tools enable real learning to happen and help unlock each learner's unique potential."
Kurzweil Education's flagship product, Kurzweil 3000®-firefly®, is award-winning reading, writing, and study-skills software that enables struggling students, including those with learning differences such as dyslexia, as well as English-language learners, to read, understand, and demonstrate their knowledge. Kurzweil 3000-firefly helps learners meet rigorous standards and transforms struggle into success. Anchored in the principles of Universal Design for Learning (UDL), Kurzweil 3000-firefly is an easy, proven solution that ensures instruction and learning become personal—and meaningful progress becomes possible.
Kurzweil 1000™, the company's product for the blind or visually impaired, is award-winning software that provides accessibility to print or electronic text. The software incorporates text-to-speech technology combined with communication and productivity tools to ease and enhance the reading, writing, and learning experience. Online books, magazines, dictionaries, and encyclopedias become available to empower all readers to pursue their interests.