McDonald's in the UK have traditionally delivered a series of one-day courses on restaurant business controls and financial management to over 1,000 staff each year, across 1,250 restaurants. This is an expensive way to train, and McDonald's wanted to create an alternative approach using eLearning that would enable managers to receive the training when they needed it, to be able to use the learning for performance support, to be able to provide update training, and to reduce the costs of delivery.

The objectives for the new approach were to

• meet the criteria of McDonald's overarching L&D strategy (modern, engaging, just in time, meeting specific business needs, relevant to learners, delivering time and cost benefits, and enabling competitive advantage)
• increase the speed of learning transfer into the workplace
• provide refresher training opportunities in a way that face-to-face can't do alone
• save on time and costs, especially relating to travel and opportunity costs.

Kineo was approached by McDonalds to design and develop engaging eLearning to deliver on these objectives.

The business-controls training comprises three modules: Financial Skills,
Inventory Management, and Crew and Management Scheduling.

McDonald's comments as follows: "This eLearning and blended approach to development has genuinely improved the learning outcome for our participants. Our internal staff satisfaction survey has shown increases in all the training categories, proving employee engagement and an increased ability of participants to transfer learning into the workplace. The program has brought about significant cost saving in the delivery of training, and the improved learning outcomes also led to an improvement in the key financial metrics of the restaurants."