Washington, DC (USA), August 2015 - SCORE, the US's largest network of free, expert business mentors, has gathered statistics on the most effective strategies for business-to-business (B2B) content marketing. Some 86% of B2B marketers use content marketing, and 42% publish content more than once a week. On average, B2B marketers send content to four target audiences.
Different forms of content influence B2B buyers. They rank as follows:
Visual content and blogs are more likely to be shared on social media
Visually appealing content is more likely to be shared on social media by B2B buyers: 40% share blog posts, 39% share infographics, and 37% share videos.
Marketers who prioritize blogging are 13 times more likely to have a positive ROI. They receive 97% more links to their websites and generate 60% more leads than non-bloggers. Blog posts over 1500 words are more likely to be shared, perform better in search results, and generate more links.
