Innovative Marketing Solutions, LLC, one of the USA’s leaders in e-course creation for the adult beverage industry, has announced the launch of LIQUID-U™, the first "all-in-one" multimedia wine, spirits, beer, and bartender-skills academy.  With LIQUID-U™, restaurants, beverage retailers, distributors, and suppliers now have a new turnkey training resource available 24/7 for upgrading and safeguarding their employees’ basic knowledge of spirits, wine, beer, and bartender skills without the cost of creating their own content or platform.

LIQUID-U™’s list of unique benefits reflects our over fifteen years of multimedia course creation and platform support to the adult beverage industry.

The key to the approach is a powerful five-step learning process that focuses on knowledge assessment, need-to-know category basics, production/taste modeling, brand/marketplace insights, and concludes with a final exam. This approach gives learners the ability to understand what makes each product unique, absorb its characteristics, understand how it’s made, and know which brands represent the leading edge of the category.

"There’s nothing else out there like it," said David Cichanowicz, one of the creators of LIQUID-U™.  He continued, "Why let your staff randomly search or receive piecemeal study on this critical information? LIQUID-U™ adds the rigor, reliability, and confidence of a cohesive program that ensures staff are getting it right the first time, with no logistics problems or downtime for outside trainers."

Other key features include

• "quick start" basics courses designed for servers, retail clerks, or entry-level sales staff
• longer format "advanced level" training for career bartenders, managers, and spirits trainers
• partnership with the award-winning Élan LMS Platform by Brainier Solutions, which provides unmatched power to deliver, measure, and report on each learner’s unique progress and accomplishments
• that ninety percent of course offerings are mobile-phone ready, and all are mobile-tablet ready, making them easy to roll out for everyday staff use or dedicated pre-shift or self-paced learning.

"We’re here to shake up the way staff traditionally learns through one-off live training with a new, truly engaging, low-cost platform that is always on and always consistent," said David Cichanowicz.  He continued, "LIQUID-U™ delivers the confidence every staff member deserves to sell more and provide the best customer service in the beverage arena."