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Meet the modern dog owner:

• Their pet has its own Facebook account.
• When working late, they Skype their dog from the office.
• They will buy their dog a Christmas present, probably more than one bought online.
• They use the latest gadgets to monitor their dog's diet and exercise.

Clickety Clips is a free, easy-access online resource for this new breed of dog owner, who wants a well behaved, contented pet but juggles dog ownership with a demanding job, family, friends, and social life.

"Modern dog owners want to learn on the go," says Vicky Carne. "They want information they can access and consume easily, on a smart phone or tablet, at a time that suits them - at home, on a train, or over lunch during the working day.

"They visit the vet and seek advice and may well sign their dog up for puppy classes. But they also want ready access to different approaches and ideas to help them make decisions about everything from training to treats, from physical health to their pets' mental wellbeing.

"Plus, there is a lot of research out there that shows that people enjoy video and find it a great way to absorb information, including new skills. Two-thirds of people describe themselves as visual learners, and 100 million internet users watch online videos every day."

How Clickety Clips meets the needs of modern dog owners

Clickety Clips identifies and then reviews high-quality and helpful video content for dog owners (and would-be dog owners). As well as being best in breed, the videos are selected with the “digital native” generation of dog owners in mind and can be watched in a matter of minutes.

"There are millions of videos available, but it's a challenge for the average dog owner to determine which feature techniques are both humane and effective. At Clickety Clips we find the best video demos and tutorials out there, and sort them into helpful categories so they're easier to search and select," says Vicky Carne.