Management Buy-Out

Giunti Labs Rebrands to eXact Learning Solutions

Sestri Levante (I), August 2010 - Giunti Labs, the online and mobile-learning content-management and digital-repository solution provider, has announced that it is undergoing a management buy-out by the management that started its activities within Giunti Editore Publishing Group during the '90s. At the same time, Giunti Labs has rebranded to eXact learning solutions from 01 August 2010.




The new management team, which acquires the company with the financial support of private capital investors, confirmed Fabrizio Cardinali, the former Giunti Labs CEO and, currently the chair of the European Learning Industry Group (ELIG), as CEO of the new constellation. European headquarters are confirmed to be in Italy (Florence, Milan, Rome and Sestri Levante), while the American lead offices will be in Athens and Atlanta (Georgia, USA). The activities in Asia-Pacific market will be coordinated from Perth, Australia.



eXact learning solutions' offerings will include the former Giunti Labs' learning-content- management and digital-repository solutions, the eXact LCMS™ for the corporate and industry markets and the Harvestroad Hive DR™ for academic, defense, and government initiatives, together with the eXact Method™ consulting methodology.

To date, this methodology has been used in more than 100 worldwide installations in the finance, banking, pharmaceuticals, manufacturing, retail, telecoms, and media industries as well as within large defense, educational, and eGovernment initiatives. All of these involved clients willing to change and improve business processes via templates and standards-based blended content production, as well as content management for learning, knowledge, training, and performance support.

eXact learning solutions will continue to be engaged in the leading EU R&D framework projects and offer the multilingual content-production activities formerly offered by Giunti Labs.

Albino Bertoletti and Fabrizio Cardinali, co-founders of Giunti Labs' activities during the '90s, have been elected President and CEO respectively of the new company, eXact learning solutions. Bertoletti commented, "We're really excited about this new venture."

"We began pioneering optical media and digital TV in the '90s. Those were great days because we could focus on innovative instructional design and publishing formats rather than on system infrastructures and content-management needs, which are particularly relevant in today's digital world."

"In the era of the iPad and iPhone, our dreams of affordable and effective learning devices bringing your contents to you where you need them, personalized to your needs and abilities, have begun to make it to market. But still, to be effective and efficient, these new 'Personal Media' need even more powerful infrastructures, platforms, and tools on the back end for single-source, mult-channel content production and delivery."

"Advancing research and development in today's personalization needs for learning content is paramount", Cardinali added. "Without an effective content-centric strategy, you cannot make your content and learning initiatives effective in a repeatable and cost-efficient way."

"With Giunti Editore Group, we had achieved an extremely large international footprint, but the group's internal and multifaceted needs also absorbed a tremendous amount of energy and focus in recent times. This has made our core business increasingly challenging", he continued.

"That's why we're spinning off this new venture. With the many new digital production and distribution models out there, diving deep only into the publishing industry would have been too narrow a focus for us. On the other hand, the publishing experience has been extremely valuable for us as it has provided us with solid skills and competencies that we will now use for our new, broader market."

"After all, as the saying goes, 'all media were 'new' once!', and we now have experience in dealing with the advent and acceptability of new media in the publishing sector. This will be useful in helping us to address new devices and challenges across all sectors in the future."