Martin Baker, now CEO of LMMatters, says Reed is a powerful addition to the LMMatters team, who will help shape the future of the company. He is a passionate believer that "everyone should think like a business owner" and that "your people are your business".

During six years working for 50 Lessons James Reed travelled extensively, signing global distribution deals in Australia, China, Brazil, and Russia. He has lived in Boston, MA, in the US for the last two years and is enjoying being back in the UK.

Reed has 25 years of experience in sales, with senior management positions in learning and development, IT, and consulting companies.

In his early career Reed worked for marchFirst - once the fastest-growing internet services company - and Cable & Wireless. This gave him extensive knowledge of IT Security and business consulting against a background of the dot-com boom and bust.

Reed jokingly describes himself as a gamekeeper turned poacher. "When I was working in IT security, which admittedly was some time ago now, I was keen to keep everything locked down and didn't want anyone accessing any external content, which of course I find quite ironic now!"

Martin Baker, LMMatters Chief Executive Officer, comments, "We have grown to the point where it made sense to bring someone else on board and James was the obvious choice. Not only is his knowledge of the industry excellent, but his business attitude and values align perfectly with LMMatters. I'm delighted to be welcoming him on board."

James Reed added, "I'm thrilled to be part of LMMatters continuing development and look forward to working with such an innovative team. I'm particularly impressed with how LMMatters works with its customers to ensure success - of which I know it is justifiably proud."