Joe Ganci, an eLearning-industry expert, says, "Creating learning applications is expensive. Therefore, organizations want to ensure that the funding applied toward learning is well spent." He goes on to add, "Raptivity’s engagement-analytics initiative is a case in point. I see great potential here to address some common pain points in interactive learning. When true analytics are applied to comprehensive learner data, they reveal what is working and what is not. Course developers can replace or improve those areas that are lacking in order to ensure a better outcome the next time. This is definitely a company to watch, and it’ll be interesting to see how the idea of engagement analytics evolves over time."

Caryl Oliver, CEO, Learning Solutions (UK), is also very upbeat about the new idea and is convinced it will help bridge the gap between engagement and learning outcomes. She says, "A great many of our clients want self-paced learning, and Raptivity Interactivities have worked so well for us over many years now. Engagement analytics addresses a very real need of being able to formally measure the use and engagement of learners with the interactivities. It provides a neat means for us to measure who has been doing what, whether they are spending too much or too little time, and how that engagement impacts outcomes for those learners.  It gives us some real insight into what is working and what needs changing to improve the experience for the client and the learner. Hats off to Harbinger for coming up with this – I can’t wait to embed the first dashboard!"

Desirée Pinder, of Artisan Learning, believes that engagement analytics holds great promise for the eLearning developer. She adds, "I was recently invited by the Raptivity team to take a look at engagement analytics. Having this kind of analytics information can help eLearning teams monitor module completion, interaction success—even failures, and learner preferences. Putting an interaction out there that nobody uses (and, therefore, nobody learns from) is wasted money, time, and effort. When we can see what the learners are doing with the interactions we build, we can use that information to build a better learning experience next time (or rebuild something that isn’t working)."

"Team Raptivity has once again proven its innovation mindset with engagement analytics. We look forward to learning from our users how they put these innovations to the best use", said Vikas Joshi, Chairman and Managing Director, Harbinger Group. "Engagement analytics holds a lot of promise for the eLearning community at large. I believe it will change the way we perceive interactivity", he added.