Themen

Augmented Reality

Why New Technology Means the Marketing Sector Needs to Raise Its Game

Belfast (IE), December 2019 - Alex Aiken, Executive Director of the UK Government Communication Service, discussed the development of new technology at a conference held by the Chartered Institute of Marketing. Marketing professionals from across Northern Ireland came together at The MAC in Belfast to hear how the development of new technology and the corresponding changes in consumer expectations are disrupting the sector.

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