Coaching Suite Builds Seller Confidence, Empowers Sales Leaders
Boston, MA (USA), August 2025 - RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced the launch of RAIN Sales AI, an integrated suite of AI sales coaching tools, purpose-built to accelerate development, streamline coaching, and deliver real-time insight.
With RAIN Sales AI, companies can embed learning into the flow of work, give sellers a safe space to practice, deliver individualized coaching at scale, and finally connect the dots between training and results. Every tool is customizable to align with your unique sales process, and every insight is grounded in performance data, not assumptions.
"We’re thrilled to bring this suite of AI tools to market as the next evolution of our commitment to driving sales performance," said Andy Springer, chief client officer of RAIN Group. "For over two decades, we’ve helped organizations build sales capability and create sustainable behavior change. RAIN Sales AI expands that impact, giving our clients smarter, faster, more scalable ways to develop skills and measure outcomes."
The suite includes three essential tools:
Roleplay real-world sales conversations with AI buyer personas based on your real prospects and customers. Simulations can be designed to cover any scenario your sellers face, including C-suite negotiations, pricing challenges, and new product messaging, with unlimited practice and instant, skill-based feedback.
Instantly evaluate completed sales planners—such as conversation plans, negotiation plans, and strategic account plans—and deliver coaching insights at scale. Planners are scored against your methodology and sales process for immediate improvement.
Track skill development, coaching impact, and execution trends through dashboards designed for sellers, managers, and leaders. Organizations gain visibility into who’s improving, what’s working, and where to focus next.
The RAIN Sales AI suite is built into Catalyst, RAIN Group’s next-generation enablement platform. Catalyst provides access to the company’s complete suite of sales training programs and enables organizations to deliver digital learning, virtual sessions, on-demand video, and reinforcement tools in one centralized system. Catalyst combines structured training with just-in-time content and embedded coaching to support skill mastery and behavior change.
