Dubai (ARE) / Miami, FL (USA) / Moscow (RUS), June 2021 - Since its launch in June 2020, the online learning platform Lectera.com has shown some great results: apart from the company's impressive growth rate, it has undergone noticeable qualitative change, while receiving multiple international awards along the way.
Within the first year of its operation in the market, Lectera.com has been included in the list of top 100 Russian and/or CIS EdTech startups by HolonIQ and global online conference platform EdCrunch. As for the platform's CEO, Mila Semeshkina has been voted one of the top ten edtech startup founders by the international EdTech Awards, while Lectera.com itself was the winner of the 2021 EdTech Breakthrough Awards as the best ongoing education solution.
According to Mila Semeshkina, the founder and CEO of Lectera.com, "Receiving prestigious awards is a great honour for us, as it serves as yet another reminder of the fact that what we are doing is important to people. Apart from the support of its regular users, our educational platform seems to be very popular with the entire international market as well; these are absolutely fantastic results, especially for a platform that was only launched a year ago. All the awards we have managed to win within this time are very important to us, giving my team and me endless motivation to move forward, create new things, and improve our courses to the best degree possible."
Originally, Lectera.com was released as a beta-version platform in order to ensure that all necessary improvements had been implemented before the official release. In May 2021, the testing phase was finally over, with the official version of the platform incorporating customers' feedback, as well as all changes made during the beta testing.
Within the first year after its release, Lectera.com has achieved great results in terms of improving its overall online performance and expanding the range of courses offered within the platform by introducing some additional programmes, such as Lectera Teens, as well as Lectera Corp., which is targeted specifically at the company's corporate clients. To improve user experience even further, iOS and Android applications have been launched as well, offering Lectera courses to all customers, no matter the operating system of their choice.
Since its launch one year ago, Lectera.com has attracted more than 100,000 customers from 50 countries around the world, while also gaining a course completion rate of 86%. Nowadays, the platform offers 100 educational courses in ten subject areas, including such in-demand fields as digital era careers, marketing, soft skills, traffic, and female leadership.
Lectera.com mainly focuses on international markets, including CIS countries, Europe, the USA, Latin America, Africa, and India. Offering courses in five languages, the platform has been localized into Russian, English, German, Spanish, and recently Hindi. For those interested in improving their foreign language skills, it is now possible to change language preference at any moment throughout the course.
According to Mila Semeshkina, "Lectera's Indian customers have always been of paramount importance to us; this is exactly why we chose Hindi as the fifth official language for our courses. With India showing great potential in terms of its population, we are hoping to expand our customer base even further in the future. Even today, Lectera's Indian users make up about 7% of our entire client base."
Eventually, the company is also aiming to get an official release in the USA, as well as to establish some long-term partnerships with various technology companies. As for the range of courses offered within the platform, it is going to get more extensive as time goes on, too. For instance, by the end of 2021, Lectera is planning to have as many as 250 courses available, most of which are going to focus on career development and female leadership. Apart from the new courses, the team is also working on developing new programmes, such as an Intensive Career Development Programme, Master a Career in a Month, Lectera Insights, and some others, which are expected to be introduced in the near future.