This book will present a collection of cases on innovations in the field and will address the prominent issues of marketing as related to the entire education sector, with the following as its principle objectives:

1. To present a comprehensive volume of institutional cases on educational marketing and their technological and transnational strategies;
2. To provide the audience a comparative analytical perspective of educational marketing approaches for quality-centred international education; and
3. To highlight how the advancements in technology are being utilized for marketing and forging partnership for international multi-campus educational establishments in order to expand their reach.

Submission Procedure

Researchers and practitioners are invited to submit on or before 15 November 2009, a two or three-page case proposal clearly explaining the mission and concerns of their proposed case. Authors of accepted proposals will be notified by 25 November 2009 about the status of their proposals and will receive case guidelines.

Full cases are expected to be submitted by 01 February 2010. All submitted cases will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.