FT | IE Corporate Learning Alliance

To Strengthen Position in the Executive Development Sector

Gustav NordbäckLondon (UK), April 2019 - As a result of rapid expansion and the success of collaboration that set a new standard in the executive development sector, Financial Times and IE Business School have announced the launch of Headspring, the new identity of the joint venture formerly known as FT | IE Corporate Learning Alliance. The rebrand comes four years after the original launch and is a result of a new approach towards greater client centricity and value creation in the leadership development sector.

Gustaf Nordbäck, CEO of Headspring, says, "We strongly believe that the HR and learning and development communities are being under-served by traditional executive-education providers. Our own research confirms what L&D and HR leaders have told us: namely, that they are increasingly frustrated by business schools and consultants that adopt a self-centred method in programme design and delivery. Headspring Executive Development aims to tackle these issues by offering a unique and fully customised approach: co-creating journeys that will empower people and ultimately create value for businesses."

Headspring leverages the expertise of its joint venture partners. The business acumen, academic rigour, and innovative approach of IE Business School is combined with the global viewpoints and skills of influential Financial Times journalists, who bring a fresh and new perspective into executive education.

John Ridding, CEO of the Financial Times, says, "Since we launched the partnership with IE Business School in 2015, we have seen our approach — deep engagement with customers, a focus on outcomes, and effective deployment of the skills, the knowledge of the sector, and the global expertise of our journalists — really gain the confidence of clients. With the rapid changes in business, driven by digital technology, AI, and other fast-rising capabilities, business leaders need flexible, current, and relevant expertise and education. Headspring is uniquely positioned to deliver."

Santiago Iñiguez de Onzoño, President of IE University, says, "IE Business School has always taken an entrepreneurial and future-focused approach to executive education. Its network of educators and innovative methodologies has a strong business-related character, which complements the assets the FT brings to our customised executive programmes.

"In creating our alliance, we introduced a worldwide network of leading and like-minded partner institutions into the mix, together with a global educator network that ties us to no single academic institution or faculty. Headspring builds on this with an even stronger commitment to delivering programmes that are centred around the individual needs of every client."

Since its original launch as the Corporate Learning Alliance, Headspring has brought in clients attracted by the innovative and value-creation approach, as well as the ability to introduce new perspectives into executive learning.

"Too often educational providers fail to listen to what businesses need from their executive development,” says Nordbäck. “They prefer to teach what they’ve been teaching for years, offering training on skills development for its own sake, with insufficient understanding of the future business landscape. The speed of change, digital transformation, and innovation are having a huge impact. We believe our unique style and brand have a crucial role to play in helping companies cope and succeed in a rapidly changing world."