Berlin (GER), September 2008 - How can a company add value to its business with eLearning? This question will be handled from very different angles by the presenters of this year's Industry Round Tables at OEB 2008. The innovative applications that will be presented in this context are designed for employee programmes, institutional education, as well as customer retention.
The experts in attendance come from the medical, biotechnical, pharmaceutical, banking and financial sectors, including Harry Wittenberg from Apple, USA, Dr. Mario Po from the Local Health Service Department in Asolo, Italy, and Dr. Piotr Rypson from Bre Bank in Poland.
From Italy's Local Health Service Department, Dr. Mario Po will present an integrated remote-learning training system for physicians and nurses, using devices such as mobile phones, the iPod, Internet, digital television, PC and Pocket PC. The course also supplies guidelines and operative procedures.
The Polish Bre Bank will present its effort to offer eLearning possibilities for its customers, following the maxim "better-educated clients are better clients". The Bizzsupport project is a cooperative effort among several marketing and Web companies working together with the bank. Here, eLearning appears as a distinct customer-relationship management tool for improving customer retention.
Project Manager Dr. Piotr Rypson, "We think that this project is quite unique and opens a new perspective for the use of digital learning and communication for the corporate - but perhaps also for the public sector."
